I was recently contacted by a manager of Pat Summerall asking if I might want to utilize the services of his client for endorsement of my real estate services and/or to create advertising about my business. While I find it somewhat interesting – I like Pat Summerall – I’m not sure that it’s a good fit to pay someone to endorse a service like mine without having any knowledge about it firsthand. I realize famous people endorse services and products all the time and in most of those cases they really aren’t users of the product. But, I don’t know…. would an endorsement by Pat Summerall give me credibility in a certain market demographic? Perhaps it would dovetail nicely with my Senior Real Estate Specialist (SRES) designation, or perhaps I’d get more people interested in sports looking at my business. I’ve been a competitive sportsperson my whole life, so who knows?
I’d be interested to know what the general public thinks about a marketing strategy such as this one. Feel free to leave a comment using the link above…
Unless you are against working with a market that for the next 13 years, every 7 seconds someone is turning 60 years old, I would say by all means take advantage of the opportunity! The baby Boomers have money to spend and invest and they know people that have money to spend and invest. I think it’s a great opportunity.
I just don’t know that the cost (I’m assuming there is a cost) of using PS is worth it. I think I’ll work more on providing quality service, good advice, and making personal connections. While I respect PS for the work he’s done in his own field, I still think it’s a stretch to have him working in and endorsing mine.